TOC: Res Applications Mar
Introduction
Recherche et Applications en Marketing, 34(1)
Desired Ageing Well: Predictive validity for consumers aged 50–80
–Eloïse Sengès, Denis Guiot, and Jean-Louis Chandon [] []
Anthropomorphic virtual assistants and the reactions of Internet users: An experiment on the assistant’s voice
–Emna Chérif and Jean-François Lemoine [] []
Cognitive acceptance mechanisms of discontinuous food innovations: The case of insects in France
–Céline Gallen, Gaëlle Pantin-Sohier, and Dominique Peyrat-Guillard [] []
Promoting pro-environmental behaviours through induced hypocrisy
–Philippe Odou, Peter Darke, and Dimitri Voisin [] []
What kind of in-store smart retailing for an omnichannel real-life experience?
–Christophe Bèzes [] []