TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 13(1)
Customer engagement in an e-commerce brand community
Anupama Vohra and Neha Bhardwaj
Antecedents of consumers’ reliance on online product reviews
Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley A. O’Reilly, and Amy MacMillan
Social media’s effectiveness for activating social declarations and motivating personal discussions to improve organ donation consent rates
Andrew J. Dahl, Kenyatta Barber, and James Peltier
Mobile games: players’ experiences with in-app purchases
Aina Ravoniarison and Cédric Benito
Does valence of product review matter?
Nicky Chang Bi, Ruonan Zhang, and Louisa Ha
Drivers of SMS advertising acceptance: a mixed-methods approach
Yousra Bakr, Ahmed Tolba, and Hakim Meshreki
Cross-cultural differences in the adoption of social media
Dhoha A. Alsaleh, Michael T. Elliott, Frank Q. Fu, and Ramendra Thakur