TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 29(2)
Consumer behavior in hospitality and tourism
–Saurabh Kumar Dixit, Kuan-Huei Lee & Poh Theng Loo [] []
Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis
–Priya Bhalla & Prodyut Bhattacharya [] []
Does hotel attributes impact customer satisfaction: A sentiment analysis of online reviews
–Sangeetha Gunasekar & Sooriya Sudhakar [] []
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
–Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo & Shakir Hussain Parrey [] []
Hotel’s best practices as a strategic driver for environmental sustainability and green marketing
–Chindu Chandran & Prodyut Bhattacharya [] []
Evaluation of official destination website of Maharashtra state (India) from the customer perspectives
–Harshada Rajeev Satghare & Madhuri Sawant [] []
Consumer engagement in village eco-tourism: A case of the cleanest village in Asia – Mawlynnong
–Neeraj Sharma & Bijoylaxmi Sarmah [] []
Recycling on vacation: Does pro-environmental behavior change when consumers travel?
–Jason Oliver, Stefanie Benjamin & Hillary Leonard [] []