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Editor’s Desk: What Do We Know about TV in the Digital Age?
–John B. Ford [] [Google Scholar]

Speaker’s Box: The Relationship between Fake News And Advertising – Brand Management in the Era Of Programmatic Advertising and Prolific Falsehood
–-Adam J. Mills, Christine Pitt and Sarah Lord Ferguson [] []

What We Know about TV in the Digital Age

Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising – The Best Available Screen For Brand Building Is at a Crossroads
–Artie Bulgrin [] []

Allocating Spending On Digital-Video Advertising – A Longitudinal Analysis Across Digital and Television
–Nazrul I. Shaikh, Mahima Hada and Niva Shrestha [] []

Revisiting the Relationship between Ad Frequency and Purchase Intentions – How Affect and Cognition Mediate Outcomes At Different Levels of Advertising Frequency
–Jennifer Lee Burton, Jan Gollins, Linda E. McNeely and Danielle M. Walls [] []

An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S. – Implications for Multicultural Media Planning And Media Measurement
–J. P. James and Tyrha M. Lindsey-Warren [] []

Converting People-Meter Data From Per-Minute to Per-Second Analysis – A Statistical Model Offers a Closer Look At TV Ad Avoidance and Effectiveness
–Lianlian Song, Peng Zhou, Geoffrey Tso and Hingpo Lo [] []

Advertisements in DVR Time – The Shelf Life of Recorded Television Commercials In Drama, Reality, and Sports Programs
–Bob Kent, Buffy N. Mosley and David A. Schweidel [] []

Articles

Strategies for Creating Successful Soundless Video Advertisements – Speaking Volumes Through Silence
–Colin Campbell and Erin Pearson [] []

Impact of Media Context On Advertising Memory – A Meta-Analysis Of Advertising Effectiveness
–Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy and Leonard N. Reid [] []

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