TOC: Psych Mar
Introduction
Psychology & Marketing, 36(4)
The impact of visualizing use versus acquisition of a product on the appeal of its complement
Yael Zemack-Rugar, Rebecca Rabino
Lost and found: Individual differences in propensity to process visual elements of persuasion
Eric D. DeRosia, Edward F. McQuarrie
Pride in my past: Influencing sustainable choices through behavioral recall
Zoe O. Rowe, Hugh N. Wilson, Radu Dimitriu, Fiona J. Charnley, Giovanna Lastrucci
To tell or not to tell? The roles of perceived norms and self-consciousness in understanding consumers’ willingness to recommend online secondhand apparel shopping
Carolyn J. Lo, Yelena Tsarenko, Dewi Tojib
Brand love: Emotionality and development of its elements across the relationship lifecycle
David A. Schmid, Frank Huber
The suffering company: Consumer compassion towards companies exposed to negative events
Frederik Meyer, Frank Huber, Stephanie Huber
Under the influence of a blogger: The role of information-seeking goals and issue involvement
George Balabanis, Elena Chatzopoulou
Like or want? Gender differences in attitudes toward online shopping in China
Wanwen Dai, Jan K. Arnulf, Laileng Iao, Pei Wan, Haojin Dai
Personality traits and complaining behaviors: A focus on Japanese consumers
Nizar Souiden, Riadh Ladhari, Rajan Nataraajan
Consumers’ engagement with social media activation campaigns: Construct conceptualization and scale development
SeyedAlireza Mirbagheri, Manoochehr Najmi
The effect of activity identity fusion on negative consumer behavior
Matthew A. Hawkins
BOOK REVIEW
PREDICTABLY IRRATIONAL: THE HIDDEN FORCES THAT SHAPE OUR DECISIONS Daniel Ariely Readtrepreneur, 2018. ISBN: 1986123200
Daniel R. Sersland PhD