TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 18(2)
Loss is a loss, why categorize it? Mental accounting across cultures
Pronobesh Banerjee, Promothesh Chatterjee, Sanjay Mishra, Anubhav A. Mishra
Donation to charity and purchase of cause-related products: The influence of existential guilt and experience
Sigitas Urbonavicius, Karina Adomaviciute, Ieva Urbutyte, Joseph Cherian
Go big or go home: Risk seeking for experiential choices
Sarah Mittal, Sommer Kapitan, David H. Silvera
Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices
Maud Derbaix, Michaël Korchia
Quantified or nonquantified: How quantification affects consumers’ motivation in goal pursuit
Yu-dong Zhang, Dong-jin Li, Chu-bing Zhang, Hui-long Zhang
Effects of construal level and need for cognition on consumers’ responses to temporally framed benefits
Seounmi Youn, Hyuksoo Kim
Claiming best or better? The effect of target brand’s and competitor’s puffery on holistic and analytic thinkers
Defeng Yang, Ninghui Xie, Sarena J. Su
Branded entertainment: Gender differences in reactions to star ratings
Kacy Kim, Chanmo Park, Sukki Yoon, Yung Kyun Choi, Sangdo Oh, Jooyoung Lee