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E-commerce advancements and technologies fuelling the sharing commerce

Guest Editors:

• Nick Hajli (PhD), Associate Professor of Marketing, Deputy Director of Swansea iLab, School of Management, Swansea University, UK , Nick.Hajli@swansea.ac.uk
• Mauricio Featherman (PhD), Associate Professor at Washington State University’s Carson College of Business, featherman@wsu.edu

Possible topics of papers may include (but are not limited to):

• What is the sharing commerce phenomenon?
• How is e-commerce developing to create the sharing commerce?
• The impact of trust on behavioral intention in the sharing commerce.
• Social commerce and sharing commerce.
• Tourism and sharing commerce.
• Sharing commerce and new technological advancements and social changes.
• New application and social change in sharing commerce.
• Trust and transparency in online communities.
• New technologies of marketing research and data representation.
• Examining how can design features of sharing commerce be applied/transformed to existing e-commerce platforms?
• Developing consumer journeys in sharing economy markets.
• How can managers construct customer experience in sharing commerce?
• How can marketers leverage personalization technology to improve customer experience in sharing commerce?
• What is the effect of social commerce on customer relationship in sharing commerce and how can businesses enhance their customer relationship management (CRM) in sharing commerce?
• Examining the social and psychological factors that influence user participation in IT platforms for sharing commerce.
• Understanding how sharing economy impacts on people’s life (e.g. improve psychological and social well-being and economic conditions)
• How does business value can be co-created with stakeholders in the sharing commerce?
• How can managers utilize and leverage mobile applications in sharing commece?
• What is the marketing return on investment in sharing commerce?
• How can customer equity and customer-based brand equity be measured in sharing commerce?
• How can marketers manage sharing commerce across different touch points (e.g. smartphones, laptops, tablets)?
• Discovering essential strategies, resources and capabilities that enable organisations to compete in the sharing commerce.
• Productive sharing commerce using big data
• Business models for a sharing economy
• Emerging issues and trends for effective sharing economy

Submission Guidelines:

• Submission Start Date: 12-May-2018
• Submission Final Date: 31-March-2019
• Final decision made on all manuscripts: 01-Jun-2019

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