TOC: J Fash Mar Man Intl J
Introduction
Journal of Fashion Marketing and Management: An International Journal, 23(1)
Millennial’s engagement with fashion brands
Nagaraj Samala and Sapna Singh
Stress and productivity in workers of textile companies
Carlos Ramos-Galarza and Pamela Acosta-Rodas
The impact of brand personality on consumer behavior: the role of brand love
Cristela Maia Bairrada, Arnaldo Coelho, and Viktoriya Lizanets
Institutional enhancement of consumer responsibility in fashion
Nina Bürklin
Psychological antecedents to customized apparel purchases
Sukyung Seo and Chunmin Lang
Exploring how social media platforms influence fashion consumer decisions in the UK retail sector
Jill Nash
Celebrity fashion brand endorsement in Facebook viral marketing and social commerce
Seunga Venus Jin and Ehri Ryu
CSR-consumption paradox: examination of UK apparel companies
Mei Yu, Dongmei Cao, and Juh Yan Tan
Do consumers react differently to sweatshop allegations on luxury and non-luxury brands? A brand entitativity-based account
MdSanuwar Rashid and Veena Chattaraman