TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 34(1)
B2B brand equity: investigating the effects of human capital and relational trust
Galina Biedenbach, Peter Hultén, and Veronika Tarnovskaya
When can B2B firms improve product innovation capability (PIC) through customer participation (CP)? The moderating role of inter-organizational relationships?
Jing Zhang and Miao Zhu
Customer integration into supply chains: literature review and research propositions
Elisa Martina Martinelli and Annalisa Tunisini
Must have or nice to have
Sabita Mahapatra, ATP Ramani, and Avinash D. Kulkarni
Social norms in the salesforce: justice and relationalism
Ilgim Dara Benoit, Thomas Brashear Alejandro, Jeffrey Foreman, Christian Chelariu, and Shawn Bergman
Unethical sales behavior neutralization: the impact of salesperson role variables and moderating effects of role relationship orientation
Laura Munoz and Michael Mallin
Speed dating or marriage? Brazilian business fairs according to a sample of metal/mechanic companies
Débora Regina Schneider Locatelli, Marco Antonio Pinheiro da Silveira, and Paulo Mourão
Validating and expanding a framework of a triple bottom line dominant logic for business sustainability through time and across contexts
Carlos Ferro, Carmen Padin, Nils Høgevold, Göran Svensson, and Juan Carlos Sosa Varela
Linking business model research and marketing: new network-based approach to business model analysis
Denis Klimanov and Olga Tretyak