TOC: J Adv
Introduction
Journal of Advertising, 47(4)
Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research
–Michelle R. Nelson [] []
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
–Steffi De Jans, Veroline Cauberghe & Liselot Hudders [] []
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
–Nathaniel J. Evans, Mariea Grubbs Hoy & Courtney Carpenter Childers [] []
What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age
–Yoori Hwang, Jung-Yoon Yum & Se-Hoon Jeong [] []
Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls
–Laras Sekarasih, Erica Scharrer,, Christine Olson,, Gamze Onut, & Kylie Lanthorn [] []
To Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children
–Jasmina Ilicic, Stacey M. Baxter & Alicia Kulczynski [] []
When a Correction Contradicts: Countermessages May Increase Adolescents’ Ambivalence in Response to Drinking-Related Narratives
–Cristel A. Russell, Anne M. Hamby & Dale W. Russell [] []
Jack and Jill Be Nimble: A Historical Analysis of an “Adless” Children’s Magazine
–Steven Holiday [] []