TOC: Euro J Mar
Introduction
European Journal of Marketing, 53(2)
Social responsibility and event-sponsor portfolio fit
Angeline Close Scheinbaum, Russell Lacey, and Minnette Drumwright
The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren
Delphine Godefroit-Winkel, Marie Schill, and Margaret K. Hogg
A panel for lemons? Positivity bias, reputation systems and data quality on MTurk
Ted Matherly
Exploring the complementarity between product exports and foreign technology imports for innovation in emerging economic firms
Kui Wang and Wang Tao
Organisational learning and export performance of emerging market entrepreneurial firms
Henry F.L. Chung, Zhujun Ding, and Xufei Ma
“In-depth” incidental exposure
Sangdo Oh, Sukki Yoon, and Patrick Vargas
Impact of vertical line extensions on brand attitudes and new extensions
Mauricio Palmeira, Jing Lei, and Ana Valenzuela
Quid pro quo
Bram Roosens, Nathalie Dens, and Annouk Lievens
From rumor to release
Scott A. Thompson, James M. Loveland, and Iana A. Castro
Archetypes of marketing mix standardization-adaptation in MNC subsidiaries
Sunil Venaik and David F. Midgley