News from the Journal of Marketing ? March 2019
Introduction
A Webinar with recent authors (7 Mar 2019) and scholarly insights from JM
Journal of Marketing News – March 2019
1. the March Issue of the Journal of Marketing:
- by Allegre Hadida, Jan Heide, and Simon Bell
- by Adithya Pattabhiramaiah, S. Sriram, and Puneet Manchanda
- by Sven Molner, Manjit Yadav, and Jaideep Prabhu
- by Florian Dost, Ulrike Phieler, Michael Haenlein, and Barak Libai
- by Pengyuan Wang, Guiyang Xiong, and Jin Yang
- by Alexander Bleier, Colleen M. Harmeling, and Robert Palmatier
- by Hannah Lee and David Griffith
- by Nuno Camacho, Hyoryung Nam, P.K. Kannan, and Stefan Stremersch
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2. Join an upcoming webcast of JM authors sharing research insights from their recently published articles. We encourage you to invite your colleagues, students, and managerial colleagues that might be interested in these topics. Register for the Webinar Here
- Date and Time: March 7, 2019: 1:00 PM-2:00 PM (Eastern)
- Topics and Authors:
- "Paywalls: Monetizing Online Content" presented by Adithya Pattabhiramaiah (Georgia Institute of Technology) and S. Sriram (University of Michigan)
- "Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies" presented by Sven Molner (University of London), Jaideep Prabhu (University of Cambridge), and Manjit Yadav (Texas A&M University)
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3. Read new JM Scholarly Insights articles published in January – February:
- "Before You Offer That Generous Trade-In Incentive, Read This" (Chadwick Miller, Michael Wiles, and Sungho Park)
- "Why It’s So Easy to Binge on Unhealthy Snacks" (Andrea Heintz Tangari, My (Myla) Bui, Kelly L. Haws and Peggy J. Liu)
- "Does it Pay to Be Real? Understanding Authenticity in TV Advertising" (Maren Becker, Nico Wiegand and Werner J. Reinartz)
- "Why You Should Invite a Customer to Serve on Your Board" (Raghu Bommaraju, Michael Ahearne, Ryan Krause and Seshadri Tirunillai)
- "How to Capture the Full Potential of Key Account Selling" (Aditya Gupta, Alok Kumar, Rajdeep Grewal and Gary Lilien)
- "Why Consumers Won’t Buy Ugly Produce" (Lauren Grewal, Jillian Hmurovic, Cait Lamberton and Rebecca Walker Reczek)
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4. Get all the JM scoop, including forthcoming articles and announcements about initiatives, on Twitter at and