TOC: Mar Sci
Introduction
Marketing Science, 38(1)
Identifying Customer Needs from User-Generated Content
–Artem Timoshenko and John R. Hauser [] []
Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance Benefit Drivers?
–Miremad Soleymanian, Charles B. Weinberg, and Ting Zhu [] []
Cooperative Search Advertising
–Xinyu Cao and T. Tony Ke [] []
The Performance Measurement Trap
–Dmitri Kuksov and J. Miguel Villas-Boas [] []
Accounting for Discrepancies Between Online and Offline Product Evaluations
–Daria Dzyabura, Srikanth Jagabathula, and Eitan Muller [] []
Learning by Doing and the Demand for Advanced Products
–Yufeng Huang [] []
Multimarket Value Creation and Competition
–Qiang Fu and Ganesh Iyer [] []
Freemium as an Optimal Strategy for Market Dominant Firms
–Zijun (June) Shi, Kaifu Zhang, and Kannan Srinivasan [] []
Managing Consumer Deliberations in a Decentralized Distribution Channel
–Xi Li, Yanzhi Li, and Mengze Shi [] []