TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 39(4)
Word-of-Mouth and Attitude Change
Facts or Opinions: Which Make a Difference? Word-of-Mouth and Attitude Change in a High-Involvement Service Context
–Kristiina Herold, Jenni Sipilä, Anssi Tarkiainen & Sanna Sundqvist [] []
Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility
–Carolyn (“Casey”) Findley Musgrove, Pilsik Choi & K. Chris Cox [] []
Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior
–Lindsay R. L. Larson & Hyunju Shin [] []
Antecedents of Consumer Acceptance of a Manufacturer’s Goods-Related Service
–Eija Vaittinen & Sanna Nenonen [] []
An Exploratory Study of Customers’ Experiences with their Financial Services’ Customer Education Programs as it Impacts Financial Firm Customer Loyalty
–Kaliym A. Islam & Cynthia Akagi [] []
Analysis of Social Media Usage and Relationship to Firm Size and Revenue Growth among Major CPA Firms
–Don Chamberlain, Holly Rudolph & L. Murphy Smith [] []