TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 35(4)
Trust me, I’m a physician using sales skills: Enhancing physician–patient communication through the personal selling process
–Cindy B. Rippé & Alan J. Dubinsky [] []
A needs assessment study of what health care consumers seek from social media and social networking
–Joe Cangelosi, David Kim, Ed Ranelli & Ken Griffin [] []
Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk
–Nilamadhab Mohanty, Saswata N. Biswas, Debiprasad Mishra & Pratik Modi [] []
Why stents are expensive: Drivers of high prices in emerging markets
–Neeraj Pandey & Ashutosh E. Thombal [] []
The four Ps of patient experience: A new strategic framework informed by theory and practice
–Bita A. Kash, Molly McKahan, Lesley Tomaszewski & Darcy McMaughan [] []