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TOC: J Travel Tour Mar

Introduction

Journal of Travel & Tourism Marketing, 36(2)

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences
Carmen Camarero, María-José Garrido & Eva Vicente [] []

Keeping up with the joneses: emergence of travel as a form of social comparison among millennials
Lauren A. Siegel & Dan Wang [] []

Exploring the concept of perceived sustainability at tourist destinations: a market segmentation approach
Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo & Amparo Cervera-Taulet [] []

Travel insurance: the attributes, consequences, and values of using travel insurance as a risk-reduction strategy
Gayle Kerr & Louise Kelly [] []

The role of information sources and image on the intention to visit a medical tourism destination: a cross-cultural analysis
Andrea de la Hoz-Correa & Francisco Muñoz-Leiva [] []

Applying experiential marketing in selling tourism dreams
Dung Le, Noel Scott & Gui Lohmann [] []

Nostalgia film tourism and its potential for destination development
Seongseop (Sam) Kim, Sangkyun (Sean) Kim & Brian King [] []

Interpretive structural modeling of quality factors in both medical and hospitality services in the medical tourism industry
Ehsan Sadeh & Mansour Garkaz [] []

Anime consumer motivation for anime tourism and how to harness it
Ksenia Kirillova, Cheng Peng & Huiyuan Chen [] []

Attending a tattoo convention: to seek or escape?
Sarah Frankel, Michelle Childs & Youn-Kyung Kim [] []