TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 27(2)
Special issue of the journal of strategic marketing ‘the state of theory in strategic marketing research – reviews and prospects’
–Dr. Leyland Pitt & Emily Treen [] []
Enhancing the parasocial interaction relationship between consumers through similarity effects in the context of social commerce: Evidence from social commerce platforms in China
–Senhui Fu, Yong Xu & Qing Yan [] []
The role of brand utilities: application to buying intention of fair trade products
–Maria del Mar Garcia-De los Salmones & Andrea Perez [] []
The impact of functional integration on perceived risk and consumer-based brand equity
–Jon F. Kirchoff, Bridget Satinover Nichols & William J. Rowe [] []
The lure of the sorcerer: Consumers’ consumption meanings in the context of trading card games
–Brett A. S. Martin [] []
Rethinking business segmentation: a conceptual model and strategic insights
–Herbert Brotspies & Art Weinstein [] []
Incubator mediation in commercialising disruptive innovation
–Sussie C. Morrish, Matthew C. Whyte & Morgan P. Miles [] []