TOC: J Promo Man
Introduction
Journal of Promotion Management, 25(2)
Perceptions of Social Media’s Relevance and Targeted Advertisements
–Stephen L. Baglione & Louis A. Tucci [] [Google Scholar]
The Effects of Cognitive Style, Shopping Experience and Consumer Demographics on Consumer Reactions to Quantity Surcharges
–Hooman Estelami & Genevieve O’Connor [] []
Factors Affecting Individual Decisions Based on Business Legitimacy
–Francisco Diez-Martin, Alicia Blanco-Gonzalez & Camilo Prado-Roman [] []
Where is the Security Blanket? Developing Social Media Marketing Capability as a Shield from Perceived Cybersecurity Risk
–Manisha Mathur Ph.D., M.B.A. Assistant Professor of Marketing [] []
Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention
–Ramendra Pratap Singh & Neelotpaul Banerjee [] []
Who Convinces Whom? Parent and Child Perceptions of Children’s Engagement in Parental Purchase Decisions
–Vytautas Dikcius, Indre Pikturniene, Eleonora Šeimiene, Vilmante Pakalniškiene, Monika Kavaliauske & James Reardon [] [Google Scholar]
Reviews
The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments
–Agnieszka Chwialkowska PhD [] []