TOC: J Mar
Introduction
Journal of Marketing, 83(2)
The Temporary Marketing Organization
–Allègre L. Hadida, Jan B. Heide, and Simon J. Bell [] []
Paywalls: Monetizing Online Content
–Adithya Pattabhiramaiah, S. Sriram, and Puneet Manchanda [] []
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies
–Sven Molner, Jaideep C. Prabhu, and Manjit S. Yadav [] []
Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods
–Florian Dost, Ulrike Phieler, Michael Haenlein, and Barak Libai [] []
Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics
–Pengyuan Wang, Guiyang Xiong, and Jian Yang [] []
Creating Effective Online Customer Experiences
–Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier [] []
Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects
–Hannah S. Lee and David A. Griffith [] []
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
–Nuno Camacho, Hyoryung Nam, P.K. Kannan, and Stefan Stremersch [] []