TOC: J Macromar
Introduction
Journal of Macromarketing, 39(1)
CCT Perspectives on Macromarketing: Introduction to the Special Issue
–Özlem Sandikci and Olga Kravets [] []
Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies
–Bige Saatcioglu and Canan Corus [] []
A Gift Economy Perspective on the Cycle of Financial Vulnerability
–Rafaela Almeida Cordeiro, Nancy Wong, and Mateus Canniatti Ponchio [] []
Vagabonds at the Margins: Acculturation, Subalterns, and Competing Worth
–Hari Sreekumar and Rohit Varman [] []
From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation
–Sofia Ulver [] []
More Than One Way to Float Your Boat: Product Use and Sustainability Impacts
–Diane M. Martin, Anu A. Harju, Emma Salminen, and Bianca Koroschetz [] []
Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda
–Andrea Lucarelli and Massimo Giovanardi [] []
Communication
If Not Now, When? The Timeliness of Developing a Dialogue between Consumer Culture Theoretic and Macromarketing Perspectives
–Eileen Fischer [] []
Comments on “Marketing Systems and Market Failure”
–Thomas Arnold Klein [] []