TOC: Intl J Adv
Introduction
International Journal of Advertising, 37(6)
The new era of electronic word of mouth (eWOM): ‘Be More Chill’ overrules the critics
–Charles R. Taylor [] []
Placing snacks in children’s movies: cognitive, evaluative, and conative effects of product placements with character product interaction | Open Access
–Brigitte Naderer, Jörg Matthes & Patrick Zeller [] [Google Scholar]
Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals
–Nina Åkestam [] []
How consumers’ values influence responses to male and female gender role stereotyping in advertising
–Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker & Martin Eisend [] [Google Scholar]
Using humour to increase effectiveness of shameful health issue advertising: testing the effects of health worry level
–Hye Jin Yoon [] []
Propaganda strategies of Korean war-era leaflets
–Sora Kim & Eric Haley [] []
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
–Mark Yi-Cheon Yim, Yann Abdourazakou, Paul L. Sauer & Sun-Young Park [] []
Product placement practices in prime-time television programmes in Hong Kong
–Fanny Fong Yee Chan & Ben Lowe [] []