TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 35(3)
Understanding health care service quality in developing Latin America
–Mauricio Losada Otalora, Mark S. Rosenbaum & Augusto Rodríguez Orejula [] []
Healthcare market segmentation and data mining: A systematic review
–Eric R. Swenson, Nathaniel D. Bastian & Harriet B. Nembhard [] []
Asking a doctor versus referring to the Internet: A comparison study on consumers’ reactions to DTC (direct-to-consumer) prescription drug advertising
–Pingjun Jiang [] []
“The problem is people don’t know how to talk to you:” How Medicaid recipients understand and use health plan report cards and instruction sheets
–J. Robyn Goodman, Lisa L. Duke, Ryan P. Theis & Elizabeth A. Shenkman [] []