TOC: Euro J Mar
Introduction
European Journal of Marketing, 53(1)
Do brands compete or coexist? How persistence of brand loyalty segments the market
Jagdish Sheth and Anthony Koschmann
Understanding and responding to new forms of competition
Kevin Lane Keller
Commentary: do brands compete or coexist?
David Aaker
Comments on “Do brands compete or co-exist?”
Gerard J. Tellis
Do brands compete or coexist? A response to the responses
Anthony Koschmann and Jagdish Sheth
The role of temporal focus and self-congruence on consumer preference and willingness to pay
Teck Ming Tan, Jari Salo, Jouni Juntunen, and Ashish Kumar
Consumption field driven entrepreneurship (CFDE)
Athanasia Daskalopoulou and Alexandros Skandalis
Moving beyond Goffman: the performativity of anonymity on SNS
Killian O’Leary and Stephen Murphy
How far is too far?
Magda Nenycz-Thiel and Jenni Romaniuk
How TV sponsorship can help television spot advertising
Steven Bellman, Jamie Murphy, Shruthi Vale Arismendez, and Duane Varan