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Each year, JAMS selects a paper published in the preceding year to receive the Sheth Foundation Best Paper Award. Based on a shortlist selected by the Area Editors of the top 10 papers published in JAMS in 2018, the journal’s Editorial Review Board voted the paper “Pre-release consumer buzz” by Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau, and Martin Spann as winner of the 2018 best paper award.

The shortlist of finalists for the award included:

• Meta-analysis: integrating accumulated knowledge” by Dhruv Grewal, Nancy Puccinelli, and Kent B. Monroe (vol. 46, issue 1, pp 9–30)
• Business cycle research in marketing: a review and research agenda” by Marnik G. Dekimpe and Barbara Deleersnyder (vol. 46, issue 1, pp 31–58)
• Building a multi-category brand: when should distant brand extensions be introduced?” by Jeffrey R. Parker, Donald R. Lehmann, Kevin Lane Keller, and Martin G. Schleicher (vol. 46, issue 2, pp 300–316)
• Pre-release consumer buzz” by Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig-Thurau, and Martin Spann (vol. 46, issue 2, pp 338–360) (winner)
• Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value” by Sander F. M. Beckers, Jenny van Doorn, and Peter C. Verhoef (vol. 46, issue 3, pp 366–383)
• Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations” by Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees (vol. 46, issue 3, pp 453–476)
• Unstructured data in marketing” by Bitty Balducci and Detelina Marinova (vol. 46, issue 4, pp 557–590)
• Building and leveraging sports brands: evidence from 50 years of German professional soccer” by Hauke A. Wetzel, Stefan Hattula, Maik Hammerschmidt, and Harald J. van Heerde (vol. 46, issue 4, pp 591–611)
• Gamified interactions: whether, when, and how games facilitate self–brand connections” by Axel Berger, Tobias Schlager, David E. Sprott, and Andreas Herrmann (vol. 46, issue 4, pp 652–673)
• Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability” by J. Andrew Petersen, V. Kumar, Yolanda Polo, and F. Javier Sese (vol. 46, issue 5, pp 813–836)

The winning author will receive a plaque at the 2019 AMS conference awards luncheon in Vancouver.

All articles published in volume 46 were eligible for this award; the full volume, as well as the entire JAMS archive, is available on SpringerLink, where access is always free for AMS members. See .

Anne Hoekman

Managing Editor
Journal of the Academy of Marketing Science

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