Brand Harm
Introduction
Abhishek Borah is seeking papers on brand harm for a meta-analysis
Our research team is seeking unpublished studies on the relationship between brand harm (e.g., adverse publicity, brand and product scandals, complaints, product accidents, product defect, product failure, product recall, product withdrawals, product-brand "harm" crisis, product-brand misconduct, data breach, celebrity scandal, chemical accident, etc.) and firm performance. We request you to also please send us the correlation matrices for these studies.
Also, we would request authors to please send us unreported correlation matrices for published papers that have examined the relationship between brand harm and firm performance.
Please send your unpublished studies or correlation matrices to abhishek.borah@insead.edu