TOC: Super Cust Value
Introduction
Superior Customer Value - Finding and Keeping Customers in the Now Economy, Book by Arthur Weinstein
TOC: SUPERIOR CUSTOMER VALUE – FINDING AND KEEPING CUSTOMERS IN THE NOW ECONOMY, 4th Edition, 2019 (Routledge/Taylor & Francis Group)
Art Weinstein [e-book, paperback and review copies now available]
Value creation is the MARKETING EDGE in the Now Economy. According to the Marketing Science Institute, "cultivating the customer asset" is the number one research priority. Create a customer-centric culture and win in the marketplace/ marketspace. In today’s digital world, customers demand the 5 S’s – Speed, Service, Selection, Solutions and Sociability. Intertwining the latest marketing theory and best practices, see what it takes to delight customers and create world-class value.
Part I. Customer Value Mindset
Chapter 1. Customers Want Exceptional Value Now!
Chapter 2. Be Customer-Centric
Chapter 3. Business Models and Value Propositions
Part II. Customer Value Strategies
Chapter 4. Segmentation and Customer Value
Chapter 5. Service Excellence
Chapter 6. Quality, Price and Image
Chapter 7. Building Rock-Solid Customer Relationships
Part III. Customer Value Measurement
Chapter 8. Customer Value Metrics
Chapter 9. Customer Loyalty and Retention
Appendix: Customer Value Funnel (CVF)
Teaching materials for textbook adopters – PowerPoints (10 modules), exams (multiple choice, short answer and in-depth application questions), grading rubrics, customer value insights (9 exercises), and chapter abstracts.