TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 37(1)
The impact of corporate social responsibility on brand equity
Jing Yang and Kelly Basile
Green consumption: a network analysis in marketing
Elder Semprebon, Danielle Mantovani, Rafael Demczuk, Cecilia Souto Maior, and Victoria Vilasanti
Between flexibility and discipline in new product development: expertise as a boundary condition
Daniel Robey, Karl Hellman, Isabelle Monlouis, Kenneth Nations, and Wesley J. Johnston
Factors influencing attendance at stadiums and arenas
Marcelo Paciello Silveira, Marcos Vinicius Cardoso, and Filipe Quevedo-Silva
The role of customer engagement in the involvement-loyalty link
Prateeksha Parihar, Jagrook Dawra, and Vinita Sahay
Effects of cognitive and affective trust on online customer behavior
Plavini Punyatoya
Impact of customer orientation on word-of-mouth and cross-buying
Kaushik Mukerjee and Ateeque Shaikh
Interaction through boundary objects: controversy and friction within digitalization
Vincent Hocine Jean Fremont, Jens Eklinder Frick, Lars-Johan Åge, and Aihie Osarenkhoe