TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 17(4)
The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction
–Mahmoud Abdulai Mahmoud, Robert Ebo Hinson & Maxwell Kofi Adika [] []
Customer Relationship Management Research from 2007 to 2016: An Academic Literature Review
–Shikha Sota, Harish Chaudhry, Apurva Chamaria & Anurag Chauhan [] []
Benefits of Convoy Model Theory for Explaining and Controlling Business-to-Customer Relationships | Open Access
–Melanie Saath, Marie-Sophie Schönitz, Florian U. Siems & Marie-Christin Papen [] []
Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context
–Reeti Agarwal & Ankit Mehrotra [] []