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Frugality Is Hard to Afford
–A. Yesim Orhun and Mike Palazzolo [] []

Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption
–Olivier Toubia, Garud Iyengar, Renée Bunnell, and Alain Lemaire [] []

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
–Kyung M. Park, Pradeep K. Chintagunta, and Inho Suk [] []

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
–Inyoung Chae, Hernán A. Bruno, and Fred M. Feinberg [] []

Branded Apps and Their Impact on Firm Value: A Design Perspective
–D. Eric Boyd, P. K. Kannan, and Rebecca J. Slotegraaf [] []

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
–Jonathan Luffarelli, Antonios Stamatogiannakis, and Haiyang Yang [] []

Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat
–Christophe Lembregts and Mario Pandelaere [] []

The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases
–Dipayan Biswas and Courtney Szocs [] []

Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users
–Yajin Wang and Deborah Roedder John [] []

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market
–Fang Wu, Qi Sun, Rajdeep Grewal, and Shanjun Li [] []

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