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Editorial
Why Cross-Cultural Issues in Management and Marketing Are That Important and Worth Our Undivided Attention? PDF
Gregory J Kivenzor

Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity PDF
Nelson Amaral, Carlos J. Torelli

Diversity as a Problematic Predictor of Organizational Performance: Issues of Context and Expectations PDF
Kevin T. Wayne, Jonathan G. McCosh

Straight from the Horse’s Mouth: Justifications and Prevention Strategies Provided by Free Riders on Global Virtual Teams PDF
Vas Taras, Yonghong Liu, William Tullar, Jason Pierce

Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S. PDF
Barbara Mueller, Hirosi Morikazu, Sandra Diehl, Ralf Terlutter

Commentaries

Commentary on “Salient Cultural Identities and Brand Valuation” PDF
Sandra Awanis

Commentary On Wayne and McCosh (2018): “Diversity as a Problematic Predictor of Organizational Performance: Issues of Context and Expectations” PDF
Banu Ozkazanc-Pan

Commentary to “Analyzing Consumer Responses to Humane-oriented CSR Advertising Appeals in an Age of Corporate Social Responsibility: The Case of Japan vs. the U.S.” PDF
Pia Polsa

Commentary: Straight from the Horse’s Mouth: Justification and Prevention Strategies Provided by Free-Riders on Global Virtual Teams PDF
Jim Johnson

This work is licensed under a Creative Commons Attribution 3.0 License.

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