TOC: J Intl Mar
Introduction
Journal of International Marketing, 27(1)
Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
–Jan-Benedict E.M. Steenkamp [] []
International Marketing Strategy in Emerging-Market Exporting Firms
–Saeed Samiee and Suthawan Chirapanda [] []
Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia
–Yuliya Strizhakova and Robin A. Coulter [] []
Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination
–Maggie Wenjing Liu, Lijun Zhang, and Hean Tat Keh [] []
Organizing and Implementing Export Pricing: Performance Effects and Moderating Factors
–Katharina Maria Hofer, Lisa Maria Niehoff-Hoeckner, and Dirk Totzek [] []