TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 44
Determinants of Retailers’ Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing
Lanlan Cao, Li Li
How Online Reviews Become Helpful: A Dynamic Perspective
Shuya Lu, Jianan Wu, Shih-Lun (Allen) Tseng
Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities
Stefânia Ordovás de Almeida, Daiane Scaraboto, João Pedro dos Santos Fleck, Marlon Dalmoro
Pages 29-42
Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement
Savannah Wei Shi, Kirthi Kalyanam
The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery
Todd J. Bacile, Jeremy S. Wolter, Alexis M. Allen, Pei Xu
The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
Thomas Leclercq, Wafa Hammedi, Ingrid Poncin
A Consumer-based Taxonomy of Digital Customer Engagement Practices
Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin, Peeter W.J. Verlegh
I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media
Mark Yi-Cheon Yim, Tae Hyun Baek, Paul L. Sauer