TOC: Intl J Adv
Introduction
International Journal of Advertising, 37(5)
Old meets new: how researchers can use existing knowledge to explain advertising in new media
–Martin Eisend [] []
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) | Open Access
–Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal & Alexandra L. Dima [] []
Look at that body! How anthropomorphic package shapes systematically appeal to consumers
–Caroline De Bondt, Anneleen Van Kerckhove & Maggie Geuens [] []
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: an international study
–Isabell Koinig, Sandra Diehl & Barbara Mueller [] []
The impact of creative media advertising on consumer responses: two field experiments | Open Access
–Fabiënne Rauwers, Paola Remmelswaal, Marieke L. Fransen, Micael Dahlén & Guda van Noort [] []
Understanding programmatic TV advertising | Open Access
–Edward C. Malthouse, Ewa Maslowska & Judy U. Franks [] []
How advertising in offline media drives reach of and engagement with brands on Facebook | Open Access
–Hilde A. M. Voorveld, Theo Araujo, Stefan F. Bernritter, Edwin Rietberg & Rens Vliegenthart [] []
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting | Open Access
–Fabiënne Rauwers, Hilde A. M. Voorveld & Peter C. Neijens [] []
Let’s Get Real (Time)! The potential of real-time marketing to catalyze the sharing of brand messages | Open Access
–Lotte M. Willemsen, Komala Mazerant, Anne-Lise Kamphuis & Gerrita van der Veen [] []