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JBBM Outstanding Article

Introduction

Michael Rodriguez, Robert M Peterson & Vijaykumar Krishnan have won the award from the Journal of Business-to-Business Marketing

Winner

"Impact of C R M technology on sales process behaviors: empirical results from US, Europe, and Asia"
Michael Rodriguez, Robert M Peterson & Vijaykumar Krishnan

V 25 .1 Pages: 1-10

Runner Up

"The power of international marketing functions: antecedents and consequences"

Itzhak Gnizy & Aviv Shoham

Volume 25.2 Pages: 67-89