TOC: J Pub Policy Mar
Introduction
Journal of Public Policy & Marketing, 38(1)
Editorial
A New Era at Journal of Public Policy & Marketing Begins
–Joshua L. Wiener, Pam Scholder Ellen, and Scot Burton []
A Test of Policy Makers’ Formal and Lay Theories Regarding Health Care Prices
–M. Paula Fitzgerald and Christopher Yencha [] []
The Application of a Service Ecosystems Lens to Public Policy Analysis and Design: Exploring the Frontiers
–Jakob Trischler and Michael Charles [] []
Special Section: Subsistence Marketplaces
Subsistence Marketplaces: Challenges and Opportunities
–Madhu Viswanathan, Raed Elaydi, Roland Gau, and Lisa Jones Christensen [] []
Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries
–Falylath Babah Daouda, Paul T.M. Ingenbleek, and Hans C.M. van Trijp [] []
An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces
–Rajibul Hasan, Ben Lowe, and Dan Petrovici [] []
Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography
–Benét DeBerry-Spence, Akon E. Ekpo, and Daniel Hogan [] []
Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China
–Yimin Huang, Rongwei Chu, and Junjun Cheng [] []
Policy Watch
The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs
–Colin Campbell and Pamela E. Grimm [] []