TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 31(1)
Tactical Service Failure: A Case Study on Public Funding as a Marketing Issue
–J. Tuomas Harviainen, Maria Ekström & Jukka Ojasalo [] []
Supporters’ Perceptions of Benefits Delivered by Different Charity Activities
–Margaret Faulkner & Jenni Romaniuk [] []
Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors
–Larissa M. Sundermann & Sigrun Leipnitz [] []
Nonprofit Board Members’ Reasons to Join and Continue Serving on a Volunteer Board of Directors
–Katrina Miller-Stevens & Kevin D. Ward [] []
Is Current Way of Promoting Sustainability, Sustainable?
–R.V. ShabbirHusain & Sanjeev Varshney [] []