TOC: J Mar Man
Introduction
Journal of Marketing Management, 34(17/18)
Freedom through marketing: looking back, going forward
–Dianne Dean, Haseeb Shabbir & Stephan Dahl [] []
Practice (mis)matching: multiple performations of a cultural sponsorship network
–Annmarie Ryan [] []
Mapping the perceptions and antecedents of football fans’ co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues
–Robert Thomas [] []
Communicating corporate social responsibility in a social world: the effects of company-generated and user-generated social media content on CSR attributions and scepticism
–Katherine Dunn & David Harness [] []
Sustainability marketing. The need for a realistic whole systems approach
–Nicola J. R. Thomas [] []
To follow the yellow brick road: exploring the journey to mental well-being consumption
–Jessica Wyllie & Jamie Carlson [] []
Financial charity giving behaviour of the working poor: an empirical investigation
–Roger Bennett [] []
The supernatural salesman: unpacking shaman ‘witch doctor’ identity work
–Andrew Kristoffer Dean [] []