TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 25(2)
Company reputation and its influence on consumer trust in response to ongoing CSR communication
–Paula Maria Bögel [] []
Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention
–Deepa Kapoor & Alka Munjal [] []
Advertising in times of war: Themes in Argentine print advertising during the Malvinas/Falklands War
–Juan Mundel & Yadira Nieves-Pizarro [] []
Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust
–Tatiana Anisimova, Felix Mavondo & Jan Weiss [] []
Corporate association strategies and consumer responses: The relative effectiveness of CA versus CSR communication strategy by industry type
–Yeonsoo Kim, Hanna Park & Jwa K. Kim [] []