TOC: J Mar Behavior
Introduction
Journal of Marketing Behavior, 3(3)
Temptation-Based Reasoning: When Tempted, Everything Becomes a (Better) Reason to Indulge
–Niels van de Ven, Irene Blanken and Marcel Zeelenberg [] []
Occasion Matching of Indulgences
–Suzanne B. Shu and Marissa A. Sharif [] []
When Does Perceived Hardness Affect Consumers’ Judgments: A Conceptual Replication of Krishna and Morrin (2008)
–Taku Togawa, Hiroaki Ishii, Jaewoo Park and Rajat Roy [] [Google Scholar]
Are Conservatives Always Conservative? Political Ideology and Consumer Decision-Making
–Melissa Cinelli, Allyn Cascio and Jennifer A. Locander [] []