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Sustainability by design: why firms and institutions do it
–Aberdeen Leila Borders & Deborah H. Lester [] []

Sustainable outcomes of an experiential learning project in a principles of marketing course
–Yvette Lynne Bonaparte [] []

The sustainability route to corporate legitimacy
–Jennifer Hutchins, Mona Sinha & Shiva Nandan [] []

Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines
–Melek Meral Anitsal, Ismet Anitsal & Selin Anitsal [] []

Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information
–Paul J. Costanzo & Cynthia P. Costanzo [] []

Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
–Kei Aoki, Efua Obeng, Aberdeen Leila Borders & Deborah H. Lester [] []

An exploratory study of retail sales employees’ service sabotage: Examining the impact of emotional exhaustion and organizational support
–Diane R. Edmondson, Lucy M. Matthews & Cheryl B. Ward [] []

Using social media during the hiring process: A comparison between recruiters and job seekers
–Elizabeth C. Alexander, Deanna R. D. Mader & Fred H. Mader [] []

The evolution of the sales process: Relationship selling versus “the Challenger Sale”
–Scott A. Inks, Ramon A. Avila & George Talbert [] []

Showrooming: the effect of gender
–David J. Burns, Pola B. Gupta & Jennifer Hutchins [] []

The effectiveness of comparative advertising in the US automobile market influenced by consumer ethnocentrism, industry-specific personal characteristics, and foreign versus domestic brand ownership
–William T. Neese, William Foxx & Dianne B. Eppler [] []

Pedagogical strategy to improve qualification alignment of students to the demands of potential employers
–M. Judith Billups & Paula T. Morris [] []

Attitudes and opinions regarding leadership qualities of marketing executives: A quantitative analysis
–Myles Bassell, Sonia Lambert & Hershey H. Friedman [] []

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