TOC: J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 10(1)
Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty
–Mijeong Noh & Kim K. P. Johnson [] []
Do the different store formats of the same brand matter to Chinese customers? An International study on a Japanese fashion brand
–Miao Miao [] []
Materialism and affect toward others: Influences on apparel consciousness
–David J. Burns, Jennifer D. Hutchins & Richard Mathisen [] []
Sense of community and social identity effect on brand love: Based on the online communities of a luxury fashion brands
–Regina Burnasheva, Yong Gu Suh & Katherine Villalobos-Moron [] []
Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel
–Vinita Bhatia [] []
Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary
–Shu-Chuan Chu, Sara Kamal & Yoojung Kim [] []
Case
Branding strategies in transitional economy: The case of Aimer
–Hong Yu, Osmud Rahman & Yi Yan [] []