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Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth
Anna Paley; Stephanie M Tully; Eesha Sharma

Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
Tami Kim; Kate Barasz; Leslie K John

When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors
Jeehye Christine Kim; Monica Wadhwa; Amitava Chattopadhyay

Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving
Xinyue Zhou; Sara Kim; Lili Wang

Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters
Xueni (Shirley) Li; Kimmy Wa Chan; Sara Kim

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Francisco Villarroel Ordenes; Dhruv Grewal; Stephan Ludwig ; Ko De Ruyter; Dominik Mahr …

On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes border=
Adrian F Ward ; John G Lynch, Jr.

How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness? A Multimethod Investigation
Ashok K Lalwani; Jessie J Wang

Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions
Christophe Lembregts; Bram Van Den Bergh

The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit
Meng Zhu; Rajesh Bagchi; Stefan J Hock

When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time
Gabriela N Tonietto; Selin A Malkoc; Stephen M Nowlis

Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons
Dengfeng Yan

Parenting Motivation and Consumer Decision-Making
Yexin Jessica Li; Kelly L Haws; Vladas Griskevicius

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