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Special section on "Sensory Branding: Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden"

Sensory Branding: Special Issue following the 12th Global Brand Conference, Linnaeus University, Sweden
Stuart Roper, Oriol Iglesias, Clarinda Rodrigues

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Oriol Iglesias, Stefan Markovic, Josep Rialp

Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"
Daniela Andreini, Giuseppe Pedeliento, Lia Zarantonello, Chiara Solerio

Co-creating corporate brand identity with online brand communities: A managerial perspective
Azzouz Essamri, Sally McKechnie, Heidi Winklhofer

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Joana César Machado, Leonor Vacas-de-Carvalho, Salim L. Azar, Ana Raquel André, Barbara Pires dos Santos

Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar

Regular papers

Creativity as a pragmatic moral tool
Long Wang

Recruiting valuable participants in online IDEA generation: The role of brief instructions
Nadia Steils, Salwa Hanine

Innotin game supporting collective creativity in innovation activities
Satu Parjanen, Mirva Hyypiä

A relational view of environmental performance: What role do environmental collaboration and cross-functional alignment play?
Ismail Gölgeci, David M. Gligor, Ekrem Tatoglu, Ozlem Ayaz Arda

Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom
Charan Raj Bhattarai, Caleb C.Y. Kwong, Misagh Tasavori

A study of the effects of programmatic advertising on users’ concerns about privacy overtime
Pedro Palos-Sanchez, Jose Ramon Saura, Felix Martin-Velicia

Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior
Seth Ketron, Kelly Naletelich

Demystifying the impact of CEO transformational leadership on firm performance: Interactive roles of exploratory innovation and environmental uncertainty
Jian-Xun Chen, Piyush Sharma, Wu Zhan, Li Liu

Channel coordination with a manufacturer controlling the price and the effect of competition
Armando Sacco, Pietro De Giovanni

Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers
Melek Demiray, Sebnem Burnaz

Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context
Shanta Banik, Yongqiang Gao, Fazlul K. Rabbanee

Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti

To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
Gopal Das, Hillary J.D. Wiener, Ioannis Kareklas

Complementarity of R&D and productivity in SME export behavior
Martin Falk, Francisco Figueira de Lemos

Corporate environmental performance: Revisiting the role of organizational slack
Pavlos C. Symeou, Stelios Zyglidopoulos, Naomi A. Gardberg

The role of inspiring role models in enhancing entrepreneurial intention
Witold Nowinski, Mohamed Yacine Haddoud

Complements or substitutes? Configurational effects of entrepreneurial activities and institutional frameworks on social well-being
Wei Deng, Qiao Zhuan Liang, Pei Hua Fan

Values and ascribed responsibility to predict consumers’ attitude and concern towards green hotel visit intention
Vivek Kumar Verma, Bibhas Chandra, Sumit Kumar

‘I wish I had a regular job’: An exploratory study of entrepreneurial regret
Dan K. Hsu, Rachel S. Shinnar, Stella E. Anderson

Business analytics and firm performance: The mediating role of business process performance
Arafat Salih Aydiner, Ekrem Tatoglu, Erkan Bayraktar, Selim Zaim, Dursun Delen

Is there a gender effect on the quality of audit services?
Josep Garcia-Blandon, Josep Maria Argilés-Bosch, Diego Ravenda

SMEs’ internationalisation: When does innovation matter?
George Saridakis, Bochra Idris, Jared M. Hansen, Leo Paul Dana

Predicting social entrepreneurial intention: A meta-analytic path analysis based on the theory of planned behavior
Zeinab Zaremohzzabieh, Seyedali Ahrari, Steven Eric Krauss, Asnarulkhadi Abu Samah, Lee Kwan Meng, Zaifunizam Ariffin

Multiplex value cocreation in unique service exchanges
Kamran Razmdoost, Leila Alinaghian, Hedley J. Smyth

LMX-differentiation strengthens the prosocial consequences of leader humility: An identification and social exchange perspective
Joel B. Carnevale, Lei Huang, Ted Paterson

A dual-process contingency model of leadership, transactive memory systems and team performance
Daniel G. Bachrach, Ryan Mullins

When do entrepreneurial intentions lead to actions? The role of national culture
Karina Bogatyreva, Linda F. Edelman, Tatiana S. Manolova, Oleksiy Osiyevskyy, Galina Shirokova

How does brand-related user-generated content differ across social media? Evidence reloaded
Paolo Roma, Davide Aloini

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