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In through the out door
John Hulland

Review Paper

Research in marketing strategy
Neil A. Morgan, Kimberly A. Whitler, Hui Feng & Simos Chari

Commentary

Theoretical underpinnings of research in strategic marketing: a commentary
Rajan Varadarajan

Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Dipayan Biswas, Kaisa Lund & Courtney Szocs

Effects of channel members’ customer-centric structures on supplier performance
Andrew T. Crecelius, Justin M. Lawrence, Ju-Yeon Lee, Son K. Lam & Lisa K. Scheer

Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
Christopher L. Newman, Melissa D. Cinelli, Douglas Vorhies & Judith Anne Garretson Folse

Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
Charan K. Bagga, Neil Bendle & June Cotte

Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
Bryan Hochstein, Willy Bolander, Ronald Goldsmith & Christopher R. Plouffe

Customer engagement in service
V. Kumar, Bharath Rajan, Shaphali Gupta & Ilaria Dalla Pozza

S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Linda D. Hollebeek, Rajendra K. Srivastava & Tom Chen

Correction

Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Linda D. Hollebeek, Rajendra K. Srivastava & Tom Chen

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