ÂÜÀòÉç¹ÙÍø

The relationship between sports sponsorships and corporate financial returns in South Africa
Julian Blake, Sonja Fourie, and Michael Goldman

Sponsorship antecedents and outcomes in participant sport settings
Terry Eddy and Benjamin Colin Cork

Improving service-center employees’ performance by means of a sport sponsorship
Ulrik Wagner, Kristian Rune Hansen, Mette Lund Kristensen, and Malene Josty

User engagement and gratifications of NSO supporters on Facebook
Nikita Osokin

Blinded by the sand of its burrowing? Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Muhammad Kashif, P.M.P Fernando, and S.I. Wijenayake

Consumer acceptance of sports wearable technology: the role of technology readiness
Taejung Kim and Weisheng Chiu

Differences of perception between private and public officers in an organizing committee concerning stakeholders of an international sporting event
Taeyeon Oh, Jihyeon Oh, Junhee Kim, and Kisung Dennis Kwon

European football supporter attitudes toward ambush marketing
Nick Burton and Simon Chadwick

Examining fan engagement through social networking sites
Thiago Oliveira Santos, Abel Correia, Rui Biscaia, and Ann Pegoraro

Determinants of audience demand for the televised professional baseball matches in Korea
Yoonji Ryu, Kihan Kim, Jong Won Paik, and Yunjae Cheong

---