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2019 ÂÜÀòÉç¹ÙÍø Summer Academic Conference
August 9-11, 2019 – Chicago, IL
Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)
"Sponsorship-Linked Marketing Revisited:
Exploring New Frontiers and Creating New Knowledge"
The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) is soliciting research abstracts for inclusion in a special session proposal for the 2019 ÂÜÀòÉç¹ÙÍø Summer Academic Conference in Chicago August 9-11, 2019.
Abstracts should be limited to 500 words in length and may be on any topic related to sport and sponsorship-linked marketing. However, abstracts related to sponsorship and to the session theme of "Sponsorship-Linked Marketing Revisited: Exploring New Frontiers and Creating New Knowledge" are especially encouraged.
Brand marketers are estimated to have allocated more than $43 billion in sport sponsorship on a global basis in 2017, and spending is expected to increase more than 4% in 2018. Nearly 25 years since the seminal paper on sponsorship-linked marketing (Cornwell, 1995) was published, academic research on the subject has had a similar trajectory.
With recent papers on sponsorship published in the Journal of Marketing (Mazodier, Henderson, & Beck, 2018; Woisetschläger, Backhaus, & Cornwell, 2017), a focus issue in the Journal of Advertising Research (Issue 3 in 2018), and a forthcoming special issue in the Journal of Business Research, academic research on sport and sponsorship-linked marketing has become fully integrated into the field of marketing.
Despite this remarkable ascension, there is more we can learn. Thus, the purpose of this special session is to attract papers that extend what we currently know about sponsorship-linked marketing by exploring new frontiers and expanding our knowledge base in sponsorship-linked marketing.
While papers should focus on sponsorship-linked marketing specifically, they may be conceptual, empirical, or theoretical in nature.
The deadline for abstracts to be considered for the special session proposal is January 25, 2019.
The best composition of submitted abstracts will be compiled into the special session proposal and authors will be notified within 10 days of the submission deadline of their inclusion in the proposal.
Deadline for submission of abstracts: January 25, 2019
Notification of inclusion in special session proposal: February 1, 2019
Requirements for submission
Each submission should contain an abstract of no more than 500 words that includes the title of the paper and the names/affiliations of each author. In addition, an alphabetical list of references must be included. The submission should be single spaced, and use 12-point Times New Roman font.
Submissions and/or questions should be directed to Session Chair Jonathan A. Jensen, Ph.D. at .
Additional information about the 2019 ÂÜÀòÉç¹ÙÍø Summer Academic Conference can be found .
Chair: Jonathan A. Jensen, Ph.D., Assistant Professor, Sport Administration, University of North Carolina at Chapel Hill, jajensen@email.unc.edu
Vice Chair, Conference Programming: Ashley Stadler Blank, Ph.D., Assistant Professor, Marketing, Opus College of Business, St. Thomas University, stad8452@stthomas.edu
Vice Chair, Finance and Development: Kirk Wakefield, Ph.D., Edwin W. Streetman Professor of Retail Marketing, Hankamer School of Business, Baylor University,
Vice Chair, Industry Engagement/Social Events: Lane Wakefield, Ph.D., Assistant Professor, Sports Marketing and Analytics, Stetson School of Business and Economics, Mercer University, Wakefield_LT@mercer.edu
The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.
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