AM 2019
Introduction
Academy of Marketing, Regent's University, London, 2-4 Jul 2019; Deadline 28 Jan
Dear Colleagues,
We would like to invite you to the 52nd Academy of Marketing Conference which will be held at Regent’s University London in collaboration with the Academy of Marketing in Regent’s Park, at the centre of the most exciting and vibrant city in the world. The conference theme, ‘when you tire of marketing you tire of life’ unashamedly borrows from that most eloquent of Londoners, Samuel Johnson, whose love for the capital was unbounded.
Marketing is, in the eyes of many in society, the driving force for growth and change in our world. Despite this, marketers are the first to be maligned when things seem to go wrong. Marketing is, in some quarters, almost a term of abuse. It is our responsibility to ensure we never tire of promoting the good that honest marketing brings. This sometimes means challenging decisions made by others in the organisation. We welcome insightful theoretic concepts, and practical contributions that will be able to provide an understanding for marketing policy makers, and society at large.
You can find the call for papers via below link:
We look forward to meeting you in July.
Kind regards,
Dr. Zeynep Kacmaz Milne
Conference Coordinator
Faculty of Business and Management
Regent’s University London
Inner Circle, Regent’s Park, London, NW1 4NS
T: +44 (0) 207 487 7947 | E: KacmazZ@regents.ac.uk