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Updates from Journal of Marketing Research

JMR Special Issue Call for Manuscripts: Marketing Insights from Multimedia Data: Text, Image, Audio, and Video
Today, marketing executives and researchers have access to a wide variety of multimedia data: text from social media posts and online reviews, images and videos posted on Instagram or Snapchat, and audio data from customer service interactions. Despite their ubiquity, marketing scholars have only just begun to explore the rich insights these data can provide and tackle the formidable methodological challenges entailed in analyzing unstructured multimedia data. This special issue is intended to bring together cutting-edge research using one or more types of multimedia data to address substantive and/or methodological issues related to the broad discipline of marketing.

A unifying theme for this special issue is the use of multimedia data to provide insight into relevant marketing questions. All perspectives and approaches are welcome, including (but not limited to) behavioral, economic, statistical, and strategic. Methodologically, we embrace a variety of methods, including lab experiments, field experiments, secondary datasets, market-research studies, and qualitative research. Manuscript submissions are open now and will remain open until 15 February 2019 through . The JMR editorial team will manage the submissions, with help of appropriate Guest Associate Editors.

Get Advance Access to the Articles in the February 2019 issue of Journal of Marketing Research

1. by A. Ye?im Orhun and Mike Palazzolo
2. by Olivier Toubia, Garud Iyengar, Renée Bunnell, and Alain Lemaire
3. by Kyung M. Park, Pradeep K. Chintagunta, and Inho Suk
4. by Inyoung Chae, Hernán A. Bruno, and Fred M. Feinberg
5. by D. Eric Boyd, P. K. Kannan, and Rebecca J. Slotegraaf
6. by Jonathan Luffarelli, Antonios Stamatogiannakis, and Haiyang Yang
7. by Christophe Lembregts and Mario Pandelaere
8. by Dipayan Biswas and Courtney Szocs
9. by Yajin Wang and Deborah Roedder John
10. by Fang Wu, Qi Sun, Rajdeep Grewal, and Shanjun Li

New JMR Scholarly Insights Offers Views on New Method for Measuring Incrementality
In "Predicted Ghost Ads: An Accurate and Cost-Effective Method for Measuring Incrementality," Charith Peris offers a quick overview of Garrett A. Johnson, Randall A. Lewis, and Elmar I. Nubbemeyer’s Green Award winning article, “Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness. Ultimately noting that this cutting-edge research is far more cost effective than other methods because it allows for measuring the effectiveness of ads that consumers don’t see.

 

Read the complete article on ama.org. If you are interested in contributing a Scholarly Insight, please contact Marilyn Stone at mstone@ama.org

JMR Special Issue: Marketing & Education Conference | Schedule Now Live
The Journal of Marketing Research is developing a special issue on Education & Marketing edited by Rajdeep Grewal (UNC-Chapel Hill), Robert Meyer (Wharton), and Vikas Mittal (Rice University). We are pleased to host this conference to provide further context for the special issue and create an opportunity for interested authors to exchange ideas, provide feedback, and learn from each other.

View the full program and register for the event today

JMR Special Issue Call for Manuscripts: Education & Marketing
Worldwide, the consumption and provision of education—whether in the private or public sector—is one of the most resource-intensive and consequential activities for consumers and providers. The National Center for Education Statistics states the United States spent $620 billion in 2012-2013 on elementary and secondary schools. The College Board estimates the average per-year tuition and fees for the 2016-2017 school year to be $33,480 at private colleges and $9,650 at public colleges for in-state residents. Millions of families have children and adults enrolled in schools, colleges, and universities; tutoring and test preparation services are business sectors worth billions of dollars; and online courses garner millions of viewers. Many innovations have affected education, including emergence of online and asynchronous education as well as free courses (e.g., Coursera) that democratize education on a global scale. Education is seen by many as a key input for changing consumer behaviors in contexts such as health care, financial literacy, and employment. Review the full call at ama.org.

Papers may be submitted directly to the special issue via .

JMR Full Archive Now Available Online
From Volume 1, Issue 1 all the way to online first prepublished articles, the Journal of Marketing Research catalog is available online and searchable as of January 15, 2019. The files are currently available for a limited period to both ÂÜÀòÉç¹ÙÍø members and nonmembers. In mid-February, access will be restricted to ÂÜÀòÉç¹ÙÍø members and Journal of Marketing Research subscribers. The new repository is a part of ÂÜÀòÉç¹ÙÍø’s partnership with SAGE Publishing. As a part of that partnership, ÂÜÀòÉç¹ÙÍø members now receive free digital access to all four ÂÜÀòÉç¹ÙÍø journals and may opt to receive each of the journals in print form.

View the full archive of the Journal of Marketing Research at . Check out editorials from early journal editorials and the first insights printed in the journal’s pages

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