TOC: Psych Mar
Introduction
Psychology & Marketing, 36(2)
Consumer aliteracy
Devon S. DelVecchio, Haeran Jae, Jodie L. Ferguson
Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
Amanda Kennedy, Stacey M. Baxter, Jasmina Ilicic
When pride meets envy: Is social superiority portrayal in luxury advertising perceived as prestige or arrogance?
Billy Sung, Ian Phau
Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands
Isaac Cheah, Johan Liang, Ian Phau
Neutralization techniques as a moderating mechanism: Ethically questionable behavior in the Romanian consumer context
Kyoko Fukukawa, Monica-Maria Zaharie, Andreea-Ioana Romonti-Maniu
Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility
Tage S. Rai, Daniel Diermeier