TOC: Mar Letters
Introduction
Marketing Letters 29(4)
Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience
Jacob Brower & Pravin Nath
Should donation ads include happy victim images? The moderating role of regulatory focus
Yael Zemack-Rugar & Sona Klucarova-Travani
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior
Olivia Petit, Carlos Velasco & Charles Spence
Narratives of technology consumption in the face of marketplace discrimination
Akon E. Ekpo, Benét DeBerry-Spence, Geraldine Rosa Henderson & Joseph Cherian
Customer participation in service recovery: a meta-analysis
Yves Van Vaerenbergh, Simon Hazée & Annelies Costers
The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity
Andrea Ordanini, Joseph C. Nunes & Anastasia Nanni
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering
Felix Septianto, Billy Sung, Yuri Seo & Nursafwah Tugiman